What Breaks a Website

The bad, ugly, and the even uglier

What makes a bad website so bad? There are 8 different points to consider

No White Space

White space, often referred to as "negative space," is crucial for readability. A cluttered layout with no breathing room can overwhelm users, making it difficult to process information. When content is tightly packed, it can lead to confusion and a frustrating user experience. Sufficient white space helps guide the eye and emphasizes important elements. A well-balanced design not only enhances visual appeal but also aids in effective communication. Neglecting white space can drive visitors away, as it detracts from the overall usability of the site.

Source: What Makes a Website Bad - Stan Vision

Poor Image Quality

Low-quality images can significantly lower a website's visual impact. “When it comes to product images, professionalism is key.” Blurry or pixelated visuals detract from the overall credibility of the site, making it appear untrustworthy. High-resolution images are essential for engaging users and showcasing products effectively. Unrelated or poorly selected images can confuse visitors, further diminishing their experience. Investing in quality visuals is crucial for maintaining a professional appearance and retaining user interest.

Source: What Makes a Website Bad - Stan Vision

Limited Contrast

There is limited contrast within the color scheme. A lack of contrast can make text difficult to read and images hard to distinguish from backgrounds. This not only affects accessibility but can also lead to visual fatigue for users. It’s essential to choose color schemes that enhance readability and provide visual interest. Ensuring that important elements stand out helps guide users’ attention and improve engagement. Prioritizing contrast enhances user experience and promotes a more enjoyable interaction with the site.

Source: How to Fix Bad Website Designs - Huemor

Lack of Maintenance

Neglecting updates can lead to security vulnerabilities and a poor user experience. Regular maintenance ensures that the website functions optimally, preventing bugs and broken links. Without consistent updates, a site may lose search engine rankings and drive away traffic. Users expect a website to be reliable and current; failing to meet this expectation can damage credibility. Proactive maintenance is essential for sustaining user trust and ensuring a successful online presence.

Source: The Hidden Costs of Neglecting Website Maintenance - White Label IQ

Typos and Grammatical Errors

“Website content is often not run through the same rigors as other content marketing copy.” Typos and grammatical mistakes can severely impact user perception. Poorly written content undermines credibility and can lead to higher bounce rates. Research shows that sites with errors see a significant drop in user engagement. Ensuring that all content is proofread and polished is vital for maintaining professionalism. Attention to detail in writing fosters trust and encourages users to stay longer on the site.

Source: Website Spelling and Grammar Errors - Agility PR

Inconsistency/Lack of Cohesion

Consistency in design refers to uniformity in elements like fonts and colors. Inconsistent design can confuse users and make navigation challenging. “Confusing user experience” is a common result of poor design choices that fail to maintain a cohesive look. Users appreciate a seamless experience, where expectations are met across all pages. Discrepancies can erode trust and detract from the brand’s professionalism. A cohesive design helps users feel more comfortable and encourages them to engage with the content. An example down below shows a website from 2003 that shows a lack of consistency and cohesion. It really is an eye-ache!

Source: 7 Common Design Mistakes - LinkedIn

bad

Lack of Content

If something doesn’t have an online presence, it doesn’t exist. A website without fresh, relevant content fails to engage visitors and does not rank well on search engines. Regular updates not only improve SEO (search engine optimization) but also provide value to users seeking information. Quality content helps differentiate a brand from competitors and builds trust with the audience. Ultimately, consistent, high-quality content is key to maintaining visibility and fostering user loyalty.

Source: How the Lack of Content Can Drown Your Website - Writing Metier

Intrusion

“59% of websites use distracting or overly aggressive ads.” Excessive pop-ups and intrusive ads can lead to negative user reactions. These distractions disrupt the browsing experience, causing frustration and prompting users to leave. Effective design should prioritize user experience over aggressive marketing tactics. Instead of intrusive ads, consider subtle strategies that engage users without overwhelming them. Creating a user-friendly environment enhances satisfaction and encourages visitors to return. Intrusions can also occur due to lack of maintenance and can be easy for hackers to create intrusions.

Source: Ecommerce Homepage UX - Baymard

To read about Good Website design, click here